Project: Brand Refresh
Services: Branding, Design, Web Design, Animation, Video
This was a project that grew and developed over a period of a year. It started with updating an identity for a service line and then into a full brand refresh and new visual identity for a business that has grown from a local firm to a global operation with a passion for progress.
International trusts and corporate services provider, Equiom, gave Branca the brief to create a brand refresh that would reflect their breadth of services and office locations, with the potential to support future growth due to continued expansion.
A combination of workshops and surveys were the starting point to create the positioning for the new ‘look and feel’. Incorporating the existing tagline ‘guiding you forward’, Branca developed ‘the Equiom way’ using a mix of striking new imagery and illustrations to represent this visually.
Branca: “Due to the wide range of services that Equiom offers, it was a challenge to find photography that adequately portrayed all their products, so I introduced an overarching concept using simple and elegant illustrations following the same theme of the guiding line – the Equiom Way”.
Brand deliverables included a new website, brochures and other key collateral, a brand explainer video and various event promotional material.
We received excellent feedback from both Equiom and their customers.
“We first started working with Hannah and Branca in 2017 when they did some band development work around our premium offering ‘Equiom Private Office’.
I was immediately impressed with the depth of thought and the innovative creative flair they brought to the project, and the resulting designs and collateral genuinely reflected the high-end nature of both the client and service offering. When it came to reviewing the Equiom brand as a whole, I had no hesitation in giving them that much bigger opportunity and I was rewarded. We launched our refreshed branding in mid-2019 and it stands up as well today as it did when we launched it. The level of engagement I got from the team was strong, they are charming to work with and they took us with them on their creative journey and we got the results we were looking for. I would have no hesitation in using them again and recommend them unreservedly.”
Matt Tabb MCIM
Chief Marketing Officer